AAR Breakfast Seminar: What we are hearing from clients
Date and time
Location
The Loft at The Ivy Club
9 West Street London WC2H 9NE United KingdomRefund Policy
Description
As marketing becomes more complex and the environment in which marketers operate continues to change, we undertook a number of research projects in 2018 to gain a deeper understanding of the key factors shaping their decisions and how these are influencing the demands being made on their agencies.
On the one hand, we heard that there is a definite hunger for insight into how clients can capitalise on these shifting trends, as the cost of getting it wrong, or worse leaving things as they are, is simply too high. As a result, we saw a broad diversity in how clients were choosing to structure their agency eco-systems.
While on the other hand, we unearthed some worrying concerns about how agencies operate in practice, which are already undermining long term client/agency relationships.
This is both a threat and an opportunity for agencies. If agencies fail to align themselves with these emerging needs, they will struggle to stay relevant and find themselves on the periphery of some of the most significant and exciting changes going on in marketing today.
PRESENTERS
Tony Spong and Vicky Gillan, Managing Partners, AAR.
WHO SHOULD ATTEND?
Agency leaders and Heads of New Business looking for the latest client insights to support their growth plans for 2019.
Organised by
AAR: Experts in Marketing Ecosystems
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.
In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.
Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.